Hi David. You make some excellent points and an argument that I face all the time. Online reputation management should be 90% building and engaging, with only 10% repair.
Unfortunately, companies are still learning that message. So, what happens? They don't build and engage, leading to the need for "repair." This is what so many clients--and firms--focus on at this point.
As the awareness grows, I'm hoping we'll see online reputation management become what it's supposed to be--listening, learning, and engaging the conversations about your brand. :-)
Digital Biographer
· 1 year ago
Andy, many thanks for taking the time to add your comments.
I think that listening and learning is the difficult part for most people - it's never been their model, so it's difficult to change.
Incidentally, I plan an article in the future about good tools to help monitor one's reputation - I'll be looking to mention your product http://trackur.com
Regards, David
igarl
· 1 year ago
Do you think there will be a need for people who completely manage online rep, not just websites?
At what point will all information on the web lose its value?
Yes, there will be a need for people who completely manage online reputation - the term 'digital biographer' springs to mind... ;-)
And no, I don't think there will come a point when all information on the web loses its value. You could argue that a lot of information has little value, but it's always a subjective view.
Where people manage and massage search results, there's a case for saying that the result may have less value, but it's a game that's been played ever since the first search engine appeared.
PS: Adding links in blog comments does tend to 'devalue' content, however - best to have that link from your name by entering your full details when making a comment.
Dave Carruthers
· 1 year ago
Great post David, and I do agree with some of your sentiments but as Andy says the majority of companies have not done any kind of brand protection therefore repair is the only option. Often the information that we are asked to clense is inaccurate. I think you would agree that peoples livlyhoods should not be affected by inaccurate blog or forum postings and they have the right to have this removed/supressed using whatever techniques they see fit.
All Comments
Unfortunately, companies are still learning that message. So, what happens? They don't build and engage, leading to the need for "repair." This is what so many clients--and firms--focus on at this point.
As the awareness grows, I'm hoping we'll see online reputation management become what it's supposed to be--listening, learning, and engaging the conversations about your brand. :-)
I think that listening and learning is the difficult part for most people - it's never been their model, so it's difficult to change.
Incidentally, I plan an article in the future about good tools to help monitor one's reputation - I'll be looking to mention your product http://trackur.com
Regards, David
At what point will all information on the web lose its value?
www.marketingwithian.blogspot.com
Yes, there will be a need for people who completely manage online reputation - the term 'digital biographer' springs to mind... ;-)
And no, I don't think there will come a point when all information on the web loses its value. You could argue that a lot of information has little value, but it's always a subjective view.
Where people manage and massage search results, there's a case for saying that the result may have less value, but it's a game that's been played ever since the first search engine appeared.
PS: Adding links in blog comments does tend to 'devalue' content, however - best to have that link from your name by entering your full details when making a comment.