Re: Can marketers smell the social media coffee yet?

Box Network — Sat, 24 Jan 2009 04:36:25 -0000

Great post. Amen. All this kind of noise is great because its putting Social on the marketing map in a big way. But Social isn't 'Media' in the way we've come to know and love media networks. And Viral is a bad word.... One requires broadcast and one requires someone with a germ to sneeze it.... both are anti-Social. Like you say, the best use of Social is for listenting first, then learning, then getting involved. Forget the whiz bang tech and new platforms - that's just about communicating - like... talking. Which also means its a f*ck of a lot of hard work....!!

Re: Can marketers smell the social media coffee yet?

Ian Garlic — Tue, 20 Jan 2009 22:44:43 -0000

The truth is that the more things change the more they stay the same. People want someone they trust to tell them what to do instead of making the decisions themselves.

Social media and subsequent marketing will ebb and flow as do the tides of tupperware parties, avon parties and lingerie parties with the troughs being an AMWAY dinner invite.

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Re: Can marketers smell the social media coffee yet?

Re: Can marketers smell the social media coffee yet?